| 5:30pm – 7:00pm |
Welcome Reception (Lobby Bar) |
| 8:00am – 9:00am |
Breakfast |
| 9:00am – 9:15am |
Welcome |
| 9:15am – 10:00am |
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Marketing Operations Trends
Craig Moore; Service Director, Marketing Operations Strategies, SiriusDecisions
Marketing operations has evolved from an island of misfit projects into one of the most important functions within today's data-driven b-to-b marketing organizations, and is now viewed as essential to improving marketing effectiveness, accountability and performance. This presentation will discuss the operations challenges faced by today's b-to-b marketing organizations and share insights on how marketing operations will continue to evolve. |
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| 10:00am – 11:00am |
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Navigating the Marketing Technology Landscape
Dave Frankland, Vice President and Research Director; Forrester Research
Driven by changes in consumer behavior, device proliferation, and customer access, marketing, today, is an inherently technology-driven function. And, while the need for technology has increased, the landscape of providers has become a tangled web. But, evolving your marketing function requires more than just the right technology.
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| 11:00am – 11:15am |
Break |
| 11:15am – 12:00pm |
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Forum: Current Challenges in Marketing Operations
Dustin Ritter; VP of Marketing, MarcomCentral
Mark Ryan; VP, Affiliate Marketing & Planning, Disney-ESPN Media Networks
Paige O'Neill; VP of Marketing, Teradata
David Panek; Senior Mgr, IBM EMM Product Marketing, IBM
A panel of marketing operations thought leaders will review the current state of the marketing operations space and will discuss the associated challenges with members of the audience. |
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| 12:00pm– 1:30pm |
Lunch |
| 1:30pm – 2:30pm |
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Becoming a Customer Company
Shannon Duffy; VP of Marketing for Data.com and Salesforce
The Social Revolution has changed the marketing landscape forever. In this new marketing world, customers' expectations and the rate of communications have all changed. More importantly, the roll of the marketing executive is now more important than ever. To succeed, companies need to become Customer Companies and marketers must lead the charge. In this presentation we will discuss the changing landscape for marketers and how marketers can leverage data to say ahead of the curve. |
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| 2:30pm– 3:30pm |
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Executive Panel: Marketing Operations Success Stories
David Lewis; CEO, DemandGen
Brian Kemp; Director Marketing Operations, Nationwide
Lauren Guinn; Director, Marketing Operations, ACTIVE Network
Malia Basche; Director, Marketing Operations, Citrix
The session will highlight real life Marketing operations success stories from a variety of organizations. |
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| 3:30pm– 3:45pm |
Break |
| 3:45pm – 4:30pm |
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Agile Marketing: Managing Marketing in a World of Constant Change
Scott Brinker; Co-founder and CTO, ion interactive inc. Editor, www.chiefmartec.com
As the operational tempo of marketing accelerates in the face of constant change, traditional organizational processes become the bottleneck. The solution is a new management approach called "agile marketing." This session will cover what agile marketing is, why it works, and how to get started with it. |
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| 5:30pm – 8:30pm |
Cocktail Reception |
| 8:00am – 9:00am |
Breakfast |
| 9:00am – 9:45am |
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Closed Loop Reporting
Scott Harris; Director, Demand Generation; Adobe
Modern Marketers are utilizing closed loop marketing systems to drive higher marketing ROI integrating a holistic campaign strategy across AR, PR, social media, search, display, eMail, database, website, events, and the regions. This session will review the Marketing maturity model and how successful marketing organizations use data to continually improve. |
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| 9:45am – 10:30am |
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| 10:30am – 10:45am |
Break |
| 10:45am – 11:30am |
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Making Personalized Content a Reality
Dustin Ritter; VP of Marketing, MarcomCentral
Over the past few years personalization has become fully obtainable and easy to implement thanks to the emergence of technology solutions, consumer data, and digital media vehicles. This session will review the variety of ways you can personalize your marketing and how to maximize message relevancy to both prospects and current customers. |
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| 11:30am – 12:15pm |
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How Modern Marketing Works
David Michaud; Vice President, Product Marketing, Eloqua
Andrea Ward; Vice President, Marketing, Oracle Marketing
Technology has advanced the way Modern Marketers reach out and engage with potential buyers. As marketing evolved from catchy jingles and clever slogans to the digital age where metrics and measurement are prioritized, the concept of the Modern Marketer has arrived. Dave and Andrea will outline the tenets of Modern Marketing and how marketing organizations can use them to boost revenue performance. |
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| 12:15pm – 12:30pm |
Closing Message |
| 12:30pm – 2:00pm |
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